Animated hamsters seem to be popular in advertising, which is why a furry, puzzle solving rodent was voted this week's US Creative Work of the Week by our readers.
In the spot by Mistress for Level 5 Abby, a woman is seen playing Layton's Mystery Game on her mobile device. She puts the device down and walks away for a minute. The hamster crawls onto the couch and solves the puzzle, then scurries away before the woman can figure out what happened.
The production required live-action, 3D animation and special effects, and the campaign went out globally in four languages online and on television.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.