What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Earlier this year, hip-hop legend Warren G and director Karam Gill released G-Funk, a documentary that details the rise of g-funk in the 1990s and the impact the West Coast sub-genre has had on both music and culture.
The documentary, which Warren G co-wrote, produced and composed music for, debuted as SXSW this year. Featuring interviews with Snoop Dogg, Ice T, Russell Simmons, and Wiz Khalifa, the 87-minute film chronicles the vital role that Warren G - whose 1994 hit ‘Regulate’ featuring Nate Dogg quickly became one of the most popular hip-hop songs of all time - played in the g-funk movement.
At SXSW, The Drum sat down with both Warren G and Gill to find out what they think makes a great story. For Gill, great stories are paced well and rooted in relatable experiences. Warren G said he believes great stories often involve “trials and tribulations” that people can relate to and empathize with — and also open doors to other people and experiences.
Warren G added that G-Funk is the best story he’s ever told because it’s true.
“It’s one of the best stories I’ve ever told because it’s real,” he said. “It’s uncut.”
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