Tough Mudder partners with Samsung to give its obstacle courses the VR treatment

Tough Mudder’s digital presence has been boosted by a new partnership with Samsung which will see the electronics giant create exclusive content and training tips for the brand’s UK events.

The partnership will run through to the end of the Tough Mudder 2018 event season and will enable fans to access content on mobile, Gear VR headsets, Gear 360-degree portable cameras and wearable fitness devices.

Ahead of each Tough Mudder event, participants will have the chance to experience the course through 360-video preview of each obstacle. Samsung will also be developing training programmes across its best wearable fitness devices, including the Gear S3, designed to facilitate Mudders’ training ahead of each event.

The electronics giant will also have on-site presence at each of the UK events with exclusive VR footage of Tough Mudder courses in the Mudder Village and sponsorship of the new-for-2017 finisher obstacle Kong.

Adam Slutsky, president of Tough Mudder, said: “Like Tough Mudder, Samsung is committed to innovation and developing products that enhance its customer experience, and we are proud to partner with Samsung and continue to enhance the Mudder journey for hundreds of thousands of participants across the UK.”

Sam Grant, marketing director at Samsung Electronics UK, added: “For the activities we have planned throughout the season we are focussed on delivering experiences only Samsung could, using our Gear 360 and wearable technologies to engage with both participants and supporters alike”.

The deal with Samsung follows on from Tough Mudder’s partnership with Amazon which became the brand’s official online retailer and involves the two brands working together to create a dedicated digital storefront and a co-branded miniseries.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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