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Activism Marketing Diversity & Inclusion

Together campaign for Glaad being quickly adopted by celebrities and activists

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By Kyle O'Brien, Creative Works Editor

July 28, 2017 | 4 min read

An ampersand is fast becoming a sign of solidarity, bringing people together in support of the LGBTQ community and other groups being discriminated against.

Together

Together movement from Glaad

A new campaign, dubbed Together, is being adopted by activists and celebrities alike to combat efforts against the LGBTQ movement and it has been quickly recognized, thanks to some high-profile supporters.

Through its Together campaign with the ‘&’ as its symbol, Glaad – a leading organization working on behalf of the LGBTQ community – is raising awareness that now is an important time for Americans to come together, to celebrate our unique and layered identities, our complexity, and our many intersections, and to fight for every single person to be accepted for exactly who they are.

Glaad has been outspoken about the current US administration’s travel ban in the past as it targets LGBTQ people, and now it is taking aim at Trump’s call to bad transgender people from the US military.

Glaad is mobilizing its community, allowing them to be “protest ready” with printable collateral with the ‘&’ symbol in light blue.

Together

The sign, which is often combined with the hashtag #WeResist, has already been seen at plenty of protests, including those at the historic Stonewall Inn.

Protest

“The ampersand represents the power of our voices together. We must stand in unity and resist the forces that seek to divide us. All of us. Because no one is just one identity, and many of us are under attack,” reads a description of the campaign on Glaad’s Together webpage.

Celebrities are also sporting & pins at major events. At the recent MTV Movie and TV Awards, several celebrity winners and attendees proudly wore their pins and tweeted their support for the campaign. Emma Watson, who won MTV’s first gender-neutral award for her performance in Beauty and the Beast, wore hers and Instagrammed that she was “Proud to stand in solidarity with @GLAAD.”

Emma Watson

Transparent stars Jay Duplass and Trace Lysette (a transgender actor) wore theirs on the red carpet.

Jay Duplass and Trace Lysette

Stranger Things' young star Millie Bobby Brown wore hers as she won an award, and her cast members also featured the pins.

Millie Bobby Brown

Other celebrity supporters include Sting, Colleen Atwood, The Daily Show host Trevor Noah, Jaden Piner and Amy Landecker.

“In response to the current political climate, Glaad is working tirelessly to protect the rights of all communities subject to discrimination, including LGBTQ, women, Muslims and immigrants. The new Together campaign celebrates diversity, inclusion, and intersectionality that calls for people to band together and resist hateful and non-inclusive legislation, policy and rhetoric,” said Glaad in a release.

Glaad is promoting the campaign online and through social media, as well as at events. It sells the pins, shirts and rally packs on its website, and it promotes several ways to join the movement.

Activism Marketing Diversity & Inclusion

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