Facebook obliterates social media competitors in new survey

Facebook obliterates social media competitors in new survey

Facebook has cemented its status as undisputed king of the social media jungle in a new survey that shows not only that the social media network itself has more monthly views than anyone else – but that its stablemates WhatsApp and Messenger do too.

The figures, compiled by Statista and laid out on a handy graph, show that Facebook owns four of the world’s largest social media and messaging services with only China’s WeChat big enough to spoil the party by ousting Instagram into fifth place.

Judged solely on its own merits, Facebook now counts 2bn users per month while WhatsApp and Messenger both recently crossed the 1bn user Rubicon. Only Tencent, the Chinese digital giant behind the aforementioned WeChat can come close with over a billion users when its Qzone service users are factored in.

Of course where the public lead advertisers follow drawn not just by a deep pool of hundreds of millions of users but by the ability to reach out to pre-selected groups based upon likes, comments and other online activity.

In the US alone social media ad revenue is expected to top $17.8bn this year, with further growth penciled in for 2018 and the years ahead with Facebook the chief beneficiary of that trend. Only yesterday the company posted a 45% revenue gain to hit $9.3bn based on continued mobile growth,

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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