BuzzFeed sates consumer hunger for tech and food in one fell swoop with debut smart appliance

BuzzFeed sates consumer hunger for tech and food in one fell swoop with debut smart appliance

BuzzFeed is branching out from meme aggregation to smart cooking with the media platforms unveil of a Bluetooth-enabled smart cooking device and accompanying iPhone app.

Tasty One Top marks BuzzFeed’s debut foray into the world of connected household gadgets after being made available for pre-order for the princely sum of $149. An induction cooker with a difference, it can connect with an accompanying Tasty app for iPhone which comes pre-installed with 1,700 video recipes.

Dovetailing with the second anniversary of BuzzFeed’s Tasty division the gizmo illustrates BuzzFeed’s growing clout as a foodie haven, describing itself as the largest social food network in the world.

Ashley McCollum, general manager of Tasty, remarked: “In two years, Tasty has reimagined the recipe format as a visual, shareable and interactive medium, democratizing food and making cooking more accessible, social and fun in the process. The Tasty One Top and app demonstrates our commitment to the intersection of content and technology, marking the beginning of the next step in the evolution of our business as we expand into new ways of using technology to bring people together around food.”

The Tasty One Top was designed by BuzzFeed Product Labs with assistance from GE Appliance’s First Build team and claims to be able to accurately track the temperature of a pot or pan in real time for optimal cooking.

BuzzFeed recently welcomed the arrival of Twitter's director of product, Jinen Kamdar, to its fold as principal product manager.

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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