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Mondelez to open up a virtual chocolate and sweet store on Amazon in India

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By Taruka Srivastav, Reporter

July 27, 2017 | 3 min read

Amazon India has entered into a strategic alliance with Mondelez India, a part of Mondelēz International, to establish a virtual chocolate and sweet store.

Amazon.in and Mondelez establish India's first virtual chocolate & sweet store

Amazon.in and Mondelez establish a virtual chocolate & sweet store

Mondelez aims to tap into the ecommerce market, providing an additional channel for consumers through the alliance, while Amazon.in aims to intensify its inventory.

Mondelez has set ecommerce a core part of the business, even separating it from the marketing function after Bonin Bough left in 2016.

Abhishek Ahluwalia, ecommerce lead at Mondelez India, said, "ecommerce is the fastest-growing channel for our business. As a successful e-commerce giant, Amazon.in is the perfect platform to connect us with more consumers efficiently, which will help us capture consumers’ need. Gifting, unique bundles like birthdays as well as seasonal occasions represent another important growth platform."

"Through optimized marketing efforts and product assortment, we can generate substantial incremental online occasions. We’re now looking to accelerate gifting by expanding assortment to access more occasions. Globally, we have an ambitious target to generate $1bn in e-commerce revenue by 2020, and we’re focusing our investments strategically on associations that help us develop best in class sales & distribution proficiencies with strong go-to-market capabilities," added Ahluwalia.

Amazon has been pushing hard in India and adding a high profile FMCG brand, such as Mondelez, to its partners will help accellerate growth in the country.

Saurabh Srivastava, director of FMCG at Amazon India, said, “With over 20 lakh products under the FMCG category, Amazon.in is the destination of choice for customers across the country. We constantly strive to widen this selection by offering millions of products ranging from daily essentials to international gourmet treats. We are excited to partner with Mondelez India to launch a dedicated Chocolate & Sweet store that will offer some of the world’s most iconic chocolate brands in unique, customized formats.”

Amazon is also pushing further into Asia Pacific, with its first Southeast Asian operations going live in Singapore this week. The retailer is going head-to-head with Chinese ecommerce giant Alibaba, which owns a majority stake in local ecommerce giant Lazada.

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