Marketing really can change the world, so back for 2017 is Do It Day, and this time The Drum are on a mission to destigmatise mental health.
This year, Do It Day will start with a hack session in London, New York and Singapore bringing together marketers from brands, agencies, tech companies, publishing companies and anyone who loves ideas on Tuesday 10 October, World Mental Health Day, to devise a strategy around mental health.
Gordon Young, co-founder and editor-in-chief of The Drum said: “The Drum really does believe marketing can change the world and this is our chance to prove it. Too often this industry is accused of being aloof and frivolous.
“But our aim is to use this to demonstrate that business has the skills to make the world a better place. More than that it also has the ambition – it is amazing what can be achieved when you bring well intentioned talented people together – the energy this project generates is a sight to behold.”
After the hack, the various campaigns that the attendees come up with will lay the ground work for the launch on Do It Day Week in November. This week is aimed at encouraging companies around the world to carry out a social good activity and join the cause. Wrapping up Do It Day on Thursday 16 November is the Marketing Can Change The World Awards.
You can get involved by coming to The Drum’s hack session, taking the challenge and gathering with other creative minds to make a difference to mental health.
Sponsors for Do it Day 2017 are: Undercurrent, WFMH, Neo Ogilvy, Imagination, Alternative Genius, The Animation Guys, R3 and Young Minds.