IMAX names JL Pomeroy as chief marketing officer
IMAX Corporation has named JL Pomeroy as chief marketing officer, reporting directly to chief executive Richard Gelfond.
http://m.screendaily.com/5120335.article
The appointment will see the Canadian producer of large screen cameras and projection systems benefit from Pomeroy’s quarter century of experience as a senior marketing executive internationally. Pomeroy founded JumpLine Group, a brand activation agency with offices straddling New York, Los Angeles, San Francisco and London.
It was here that she obtained her first taste of film and digital content after forming a division dedicated to the sector, BehindTheLine Productions. In a diverse career Pomeroy has also worked as a publisher, launching Front Desk Los Angeles on behalf of Modern Luxury Media with an upscale urban focus.
Gelfond commented: "As we continue to innovate and invest in new content and virtual reality initiatives, our brand must evolve to reflect these new business priorities. Pomeroy has a strong creative brand vision and a passion for content creation. Her success as an entrepreneur with a unique ability to ignite change will strengthen our brand.”