GoPro wants to make video storytelling a cinch with QuikStories

GoPro has added a feature that automatically creates shareable videos.

Camera technology company GoPro is making it easier for users to share videos with the launch of QuikStories, an app that pulls footage from GoPro Hero5 cameras and automatically “creates awesome videos.”

To make a QuikStory, users pair their cameras with their phones and launch the GoPro app.

Thereafter, when they shoot footage, the camera sends the videos to their phones.

“Then kick back as the app automatically copies your most recent GoPro footage to your phone and creates an exciting video for you,” GoPro said in a release.

Users also have the option of customizing their videos by adding text, slow motion and speed effects, as well as by changing filters and music and adjusting the total video length. Users can also add any footage on their phones to a QuikStory video.

From there, consumers can post QuikStories directly to Instagram and Facebook, or share them via text or email.

QuikStories are available now for Hero5 Black and Hero5 Session users.

GoPro said QuikStories are polished, shareable videos.

"QuikStories is our biggest leap forward since the invention of the GoPro itself," added GoPro chief executive Nicholas Woodman. "QuikStories is the simple storytelling solution our customers have been dreaming about for years. It's an absolute game changer."

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Lisa Lacy

Lisa Lacy is a senior reporter for The Drum, covering digital and search marketing. Based in New York, she writes about how brands use technology to connect with consumers, particularly as innovations like voice search, digital assistants and the Internet of Things change consumers’ lives forever – not to mention the data these platforms increasingly collect and the security and privacy issues therein. She is a graduate of Columbia's School of Journalism. Her bucket list includes riding in the Oscar Mayer Wienermobile.

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