Uber India appoints Sanjay Gupta as head of marketing to further strengthen the brand
Uber India has hired Sanjay Gupta as their head of marketing. Sanjay will use his over 15 years of experience in brand and consulting to further strengthen the Uber brand in India.
Uber India appoints Sanjay Gupta as head of marketing to further strengthen the brand
With growing competition in India from homegrown Ola and with Grab in Southeast Asia, Uber is evolving its strategies globally.
Prior to joining Uber, Sanjay was the chief marketing officer at online decor store Urban Ladder. Prior to that he had a 10-year stint with FMCG giant Marico, he led the charter for Saffola’s journey from a single category niche brand to a food brand strengthening its association with preventive heart care.
Newly appointed Sanjay Gupta said, “I’m excited to join Uber at such an opportune time. Uber is redefining urban mobility and has created a unique experience for riders and driver partners across the country. I’m looking forward to working with the super-talented team at Uber and take it to its next phase of growth in India.”
Sanjay was recognised as India’s ‘Top 40 Under 40 Hottest Business Leaders’ in 2015. Several marketing campaigns created by him have also won recognition at EMVIE and Effie, leading advertising and media awards in the industry.