Media iQ expands its leadership team as part of its ongoing US expansion
The global analytics and technology company Media iQ has today (July 25) announced the appointment of Rebecca Mahony as chief marketing officer (CMO), as well as the relocation of chief operating officer Paul Silver to New York from its London headquarters.
Mahony, who will also be joining the board as the company's first female board member is tasked with developing and establishing Media IQ's brand identity along with an ongoing focus on the customer journey.
She was most recently part of the leadership team at Teads, where she was responsible for the company’s marketing, communication and publicity initiatives across EMEA, the Americas, and APAC. Prior to her tenure at Teads, Mahony managed the international and digital efforts of iconic brands, like NetJets, McDonald's, and Sony.
“I am thrilled to welcome Rebecca to the company,” said Richard Dunmall, president of Media iQ. “She has a proven track record of creating game-changing marketing programs and has delivered excellent results for some of the biggest brands in the world. Her vision for our marketing and communications will be vital to our continued growth.”
In addition to joining the company’s board, Mahony will serve as a board sponsor for WiQ - a Media IQ initiative that empowers women and promotes diversity in the workplace.
''I'm incredibly proud to be joining Media iQ and to lead an excellent marketing and communications team,” said Mahony. “This organization is committed to bringing value to global clients in truly innovative ways, and I look forward to playing my part in the next successful chapter for the company.”
Although based in New York, Silver will continue to serve as the company’s chief operating officer aligning the product and tech teams across London and India. He will also help commercial teams in the US form more strategic partnerships with Media iQ’s largest clients.
The dual announcement also comes a week after Media iQ announced its first-ever round of external funding after private equity firm ECI Partners acquired a minority stake in the business, a significant round of funding the outfit it took on board to bolster its international expansion.
Founded in 2010, Media iQ has more than 400 staff in 12 offices globally, serves more than 650 clients, and enjoys a 92% client retention rate globally. Headquartered in the UK, it has offices across North America, Europe and Asia.
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