Benenden Hospital has selected design agency Ifour to revolutionise its image through marketing. Ifour will work closely with the hospital’s marketing team to deliver creative advertising – this will cover a range of areas from artwork for print publications to the creation of digital concepts and content and brand workshops.
The hospital, which caters for private patients, members of Benenden and NHS patients throught the e-referral scheme, hopes the creative partnership will see the completion and opening of the redeveloped hospital positioning it as a key destination in the South East for private health treatments and services.
Xanthe Newman, marketing executive at Benenden Hospital, commented: “We’re really excited to be working with Ifour. Its designs are exciting, innovative and refreshing. We’re really looking forward to this new partnership.”
“Following a competitive pitch we are so proud that Benenden Hospital has chosen Ifour as their dedicated supplier of design services," remarked Graeme Hall, founder and creative director at Ifour. "Being such a well-respected hospital in the area we cannot wait to get started and will be providing our unique and innovative creative ideas that will ultimately position Benenden as the number one choice for private medical care in the South East.”
The contract will run for a period of one year and includes options for extensions for up to a further four years.