Creative Work of the Week: Ikea’s Lion relaxes comfortably into the top spot
Lion, the new creative for Ikea by Mother previously named The Drum’s Ad of the Day, has claimed the crown of this week’s Creative Works.
The spot features a lackadaisical Lion Man who spends his days in a state of recline, using his living room as a chilled out place to watch TV, read, sip on juice and nap. The serene atmosphere is interrupted at the end of the film when a screaming children’s party invades his territory.
Laurent Tiersen, Ikea UK and Ireland marketing manager, said: “Our hope is that ‘Lion’, the latest instalment of the Wonderful Everyday campaign, helps and inspires the nation to reclaim their living rooms – challenging everyone to think of it as a personal sanctuary to relax and recharge, because when you feel fresh, great things will follow.”
It’s the second in a trio of high-profile new work released by Mother in the last month: the Ikea campaign follows its Pyjama Mamas spot for Vauxhall and proceeds its Whole Chicken initiative for KFC.
To vote for next week’s Creative Work of the Week winner check out our latest Creative Works round-up.
