When Hollywood’s highest paid actor, Dwayne Johnson lends his name to any cast, people pay attention. Apple will be banking on this with a new campaign tasking the former wrestler with tag-teaming his hectic schedule with the help of Siri.
The brand has released the mini-movie ‘The Rock X Siri: Dominate the Day’ which the Rock has described as the “biggest, coolest, sexiest, funnest (is that a word?) movie ever”.
— Dwayne Johnson (@TheRock) July 23, 2017
With the aid of Apple’s digital assistant Siri, the Rock fits a lifetime of activity in a day, leading to numerous humorous scenarios.
The video was released exclusively on YouTube.
In the space of a day, the video, which nearly totals four minutes, has accumulated just shy of half a million views although this is likely to significantly increase.