Ad of the Day: Dwayne Johnson rocks his to-do list with Siri in Apple iPhone 7 movie

When Hollywood’s highest paid actor, Dwayne Johnson lends his name to any cast, people pay attention. Apple will be banking on this with a new campaign tasking the former wrestler with tag-teaming his hectic schedule with the help of Siri.

The brand has released the mini-movie ‘The Rock X Siri: Dominate the Day’ which the Rock has described as the “biggest, coolest, sexiest, funnest (is that a word?) movie ever”.

With the aid of Apple’s digital assistant Siri, the Rock fits a lifetime of activity in a day, leading to numerous humorous scenarios.

The video was released exclusively on YouTube.

In the space of a day, the video, which nearly totals four minutes, has accumulated just shy of half a million views although this is likely to significantly increase.

Vote for the ad in The Drum's Creative Works here.

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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