The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Media

White House communications chief Scaramucci says he wants to restore 'fairness' by media

Author

By Jessica Goodfellow | Media Reporter

July 23, 2017 | 3 min read

Anthony Scaramucci, the new White House communications director, has said that he is looking to restore "fairness" by the "mainstream media” in his first interview.

New White House communications chief Scaramucci says he wants to restore 'fairness' by media

New White House communications chief Scaramucci says he wants to restore 'fairness' by media

The interview was with Breitbart's Sirius XM radio station, a conservative news outlet favoured by President Trump due to its positive coverage of his presidency. The White House’s chief strategist Steve Bannon is the former chief executive of Breitbart.

Scaramucci said in his first interview as communications director that he wants to "refine" the administration's message and look to outlets beyond just traditional media to publicise it.

"We have enough outlets whether it's Breitbart, the president's social media tweet-feed, all of the different apparatus that we have where people will allow us to deliver our message to the American people unfiltered," he said.

"My goal is to continue to penetrate through that shell and hopefully over time...to see if we can do something to de-escalate some element of that media bias and see if we can, you know, get a little bit more objectivity and fairness in the system."

The comments come in the wake of press secretary Sean Spicer resigning after just six months, reportedly because he is unhappy with the appointment of Scaramucci, which he believed to be a "major mistake", the New York Times reported.

Spicer has had a strained relationship with the press. On his first day in the role he lambasted the press over coverage of Trump's inauguration, claiming the crowd was “the largest audience ever to witness an inauguration”, with some of his ‘evidence’ later shown to be inaccurate.

Scaramucci admitted on Saturday that he is deleting any political views on his Twitter account that go against the Trump agenda.

“Full transparency: I’m deleting old tweets,” Anthony Scaramucci posted. “Past views evolved & shouldn’t be a distraction. I serve @POTUS agenda & that’s all that matters.”

He added: “The politics of “gotcha” are over. I have a thick skin and we’re moving on to @POTUS agenda serving the American people.”

Media

More from Media

View all

Trending

Industry insights

View all
Add your own content +