For the second installment of its #GiveMeaning' campaign, American Greetings and MullenLowe crafted a video titled 'Not Alone' to serve as a rallying cry, encouraging people to show up for each other in everyday moments – especially during times when the response isn’t always intuitive, like infertility.
To raise awareness of the importance of offering support to those experiencing infertility, the brand partnered with Resolve: The National Infertility Association. Together, they hope to spark a thoughtful conversation that influences and inspires others to show up when it’s needed most.
For their empathy and for tugging at the heartstrings, the ad was voted the US Creative Work of the Week by our readers.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.