Richard Franceschini of Warner Bros. on great storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Richard Franceschini has a highly compelling and interesting role in Hollywood as SVP of production resources for Warner Bros. To say that he is a connector between brands and film would be an understatement — and his role is vital in bridging the two.

Reading some of his credits in his 21-year career at Warner Bros. is a walk through some truly epic moments in entertainment. Action, adventure, comedy, thrillers — he’s been on the front line of ensuring that brands help tell a story and stories are enhanced by a brand’s presence.

With such an impressive roster of work, Franceschini certainly knows what makes a great story. In his mind, a great story is one that takes you out of your own self — and potentially presents an opportunity to learn something about yourself as well. The ability to get people in touch with emotions is also a key marker of a great story.

The best story that Franceschini has ever heard is one that hits very close to home, and it’s that of his grandparents, who came to America with very little. In some ways, it’s a classic Hollywood tale — the immigrant story — and certainly one that had a happy ending, as they created a great life and legacy for their family.

What's the Story? is sponsored by Branded Entertainment Network (BEN), the first global network for branded product integration in the entertainment industry, across all media, including the influencer space.

Filmed at Branded Entertainment Network (BEN)

If you would like to pitch someone for “What’s the Story?“, please complete the linked form.

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Doug Zanger

Doug Zanger is the Americas editor for The Drum. He leads the Americas editorial team’s content activity in the growing region. Based in Portland, Oregon, he is committed to sharing the most meaningful stories that benefit the global industry and its people. A Minnesota native, Zanger has covered a wide range of brands, issues and personalities, including Aloe Blacc, Seu Jorge, Wendy Clark, Susan Credle, Dan Wieden, Jeff Goodby and more. Fiercely dedicated to diversity, equality and talent, he has interviewed several women in leadership roles through his Exceptional Women of the World podcast.

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