Daniel McIntosh has been appointed to the role of chief client officer at independent digital agency Roast. He joins in a move to bolster the agency’s senior management team and expand its offering.
McIntosh will be responsible for ensuring all clients are receiving the best service at the agency; he will oversee and drive forward business development initiatives, and aims to diversify Roast’s services.
McIntosh joins from Roast founder Oliver Bishop’s previous agency, Steak, where he was managing director. There he played an instrumental role in stabilising and growing revenue for the digital agency and sat on the Dentsu Aegis leadership team. He was also responsible for overseeing the merger between Steak and Fetch, ensuring a smooth transition. Previously, McIntosh was client services director, where he led cross-network initiatives for clients such as Eurostar, Carnival and Allianz.
McIntosh said: “Returning to an independent agency excites me for multiple reasons, but most importantly it’s being surrounded by the infectious entrepreneurial spirit and the flexibility to adapt; this enables us to deliver the best possible service to our clients. At Roast there is a commonality in ambition and the growth the agency is experiencing is down to that shared goal. I’m joining at an incredibly exciting time.”
Chief executive and founder Ollie Bishop added: “I’ve worked with Daniel for many years when I owned Steak and I have implicit trust in his ability and what he will bring to Roast. We are in the middle of a new stage of expansion and we remain obsessed with offering our clients the best strategic direction while driving proactive, close relationships. Daniel is key to ensuring that continues to happen.”