How The Drum started SapientRazorfish creative chief Daniel Bonner's career over 20 years ago

While The Drum can't take all the credit for SapientRazorfish chief creative officer Daniel Bonner's achievements over the years, he has credited us for kickstarting his career by publishing his work straight out of Edinburgh College of Art and Design in 1997.

Looking back on his first paid marketing job, which he won in a college competition, Bonner said: "These two guys came in from an agency called 1576 and said we want to run an ad in The Drum, and I didn't even know what The Drum was.

"So I ended up doing this gatefold piece of typography about an award show in Scotland, which again I didn't know. And the was my first paid piece of work."

After starting his career 20 years ago at 1576, one of Scotland's most revered advertising agencies which is no longer with us after officially closing its doors in 2008, Bonner went on to spend almost 15 years at AKQA before joining SapientRazorfish as chief creative officer.

Throughout his career, he has received multiple accolades for his work including the most recent accomplishments from Cannes Lions which saw SapientRazorfish leave with seven wins.

It was only last year that Publicis decided to merge Razorfish and SapientNitro to form SapientRazorfish as a response to clients needs.

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Jenny Cleeton

Jenny Cleeton is The Drum's video and social media content creator working across the The Drum's digital platforms based in London. She produces, films, presents and edits the title's social video output while also reporting on the creative marketing sector.

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