Reebok gives Trump a diplomatic etiquette lesson after he hits on France’s first lady

Reebok gives Trump advice

Reebok displayed some prowess in the reactive marketing department at the weekend when it took exception to how president Donald Trump addressed Brigitte Macron, first lady of France.

During his first state visit to France, the US dignitary of the highest office told Mrs Macron "You're in such good shape, she’s in such good physical shape, beautiful,” an attempt at flattery that has had its critics for its perceivably sexist overtones.

While wars have been fought over such sleights in time of antiquity, the Macrons have appeared to brush off the comments, with French president Emmanuel Macron even claiming he has changed Trump’s mind on the Paris Climate Accords which he reportedly pulled out of earlier this year.

Meanwhile, Reebok took it upon itself to correct the president’s supposed slighting of the former high school teacher and current wife of the sitting French president.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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