In a landmark move, Dentsu Aegis Network has inked a group-level partnership with the Interactive Advertising Bureau (IAB) of Singapore that will see its entire creative, media and digital agencies join the not-for-profit industry body.
Dentsu, dentsu X, gyro, iProspect, Isobar, Posterscope will join existing IAB members Carat, Vizeum and Amnet as Dentsu Aegis Network attempts to become the advertising industry’s leading figure in best practices and research initiatives.
“We’re impressed by the level of impact IAB Singapore has, with a solid track record of meaningful work and thinking that will future proof our businesses,” said Rosalynn Tay, CEO, Dentsu Aegis Network Singapore.
“We are delighted to partner with IAB, which reflects our ambitious digital targets. By opening up the research, training and committees at IAB, our strength of talent will be able to be more vocal on industry topics and gain further knowledge and understanding of key trends to better equip our clients.”
The move follows the release of a report by IAB that predicts digital will account for 23.8% of media budgets, climbing by 18% to reach $376.5 million in Singapore for 2017.
“This is a testament to our mission to accelerate knowledge, cultivate talent and spark investment in the region,” said Miranda Dimopoulos, CEO and Ambassador to SEA, IAB Singapore.
“We look forward to helping shape Southeast Asia’s digital future with the diverse and innovative talent at Dentsu Aegis Network Singapore.”