Data scientists, social media managers emerge as coveted job titles in advertising today

Job opportunities are growing for data scientists in advertising

New types of advertising jobs are shaping and impacting the industry on both the creative and business side as never before.

Data scientists are entering advertising in increasing numbers, a recent report by CareerCast cited, with agencies and corporate creative departments seeking data to shape its strategies.

With a growth outlook of 16% and an annual median salary of $111,260, data scientists are part of the new order in the industry. Additionally, advertising account executives are perceived as a link between clients and the agency and are responsible for the coordination of campaigns, the report suggests.

Job titles and salary range in advertising today

"Careers in advertising often require the ability to quickly absorb new material, listen to problems, offer solutions, distill complex information, and create insights, headlines, and a call to action," said Kyle Kensing, online content editor, at CareerCast. "Clear communication is vital for all jobs in the industry, because part of an advertising professional's work is gaining an understanding of the client's vision, and being able to present it in an actionable and effective manner."

Certain skills are essential to break into and succeed in the advertising industry.

The social media manager is another hot advertising job, responsible for helping corporations and advertisers reach the right audience through platforms like Facebook and Twitter, smartphones and tablets.

Multimedia artists are also in high-demand, according to the report, from graphical design for print, to animations for television, and responsive images for the growing base of users accessing content on their phones. Further, content marketing is an increasingly popular way for businesses and service providers to reach potential customers they might otherwise miss. Written content is a great way to keep an audience engaged and entertained while touting a product or service's benefits.

"Clear communication and listening are vital, because part of an advertising professional's work is gaining an understanding of the client's vision, and being able to present it in an actionable and effective manner,” according to Michael Piperno, executive vice president of Imbue Creative in Lambertville, New Jersey in the report. “Bringing a vision to life and reaching an audience of potential customers for a client make up some of the specific career paths available in advertising.”

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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