Now you can book your next mani-pedi via Google

Google has added the ability to book appointments for certain services.

After rolling out a new job search functionality last month, Google is further expanding its repertoire by enabling consumers to book appointments at US spas and salons directly within Google.

This is in addition to the ability to book fitness classes – with more bookable services to come, Google said.

That’s according to a blog post, which noted consumers interested in availing themselves of this service should find salons and spas on Google Maps or via search and look for the book button on the desired business listing. Consumers can also check out the Reserve with Google website for recommendations, noted Google Maps product manager Alex Russell.

The feature is possible through partnerships with scheduling providers like Genbook, SalonRunner, Rosy, Yocale and WellnessLiving, but Google said it will soon add Booksy, Envision, MyTime, Schedulicity, Setmore, Shore, SimpleSpa, SuperSalon and TimeTrade.

Russell said appointment booking will help consumers cross more things off their to-do lists, highlighting Google’s well-known mission to “organize the world’s information and make it universally accessible and useful”, but now also make consumers’ lives easier.

“Whether you’re headed to a backyard barbecue or an all-day beach party, Google is here to help you get ready,” he added.

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Lisa Lacy

Lisa Lacy is a senior reporter for The Drum, covering digital and search marketing. Based in New York, she writes about how brands use technology to connect with consumers, particularly as innovations like voice search, digital assistants and the Internet of Things change consumers’ lives forever – not to mention the data these platforms increasingly collect and the security and privacy issues therein. She is a graduate of Columbia's School of Journalism. Her bucket list includes riding in the Oscar Mayer Wienermobile.

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