Britvic appoints VCCP and Saatchi & Saatchi to take over creative duties

VCCP will handle adult brands while Saatchi & Saatchi will look after the kids and family brief

Britvic has appointed VCCP and Saatchi & Saatchi to handle its advertising, following a four-way competitive pitch process.

VCCP will take over the creative brief for the FMGC company's adult brands, starting with J2O following a four-way pitch process. Saatchi & Saatchi, meanwhile, will lead its portfolio of kids and family brands, starting with Robinsons Squash.

The move to a two-agency creative roster comes months after the drinks giant announced that it was to streamline its agency support services in March. These were previously overseen by three agencies: BBH, Iris and 101 London. At the time BBH said it would not repitch for the the business, saying it was the "right time for both parties to move on".

The company's relationship with Iris will not be affected by the appointment, and the firm will continue to serve as Britvic’s below the line activation agency. Iris will also continue to be lead creative agency for Purdey's and Fruit Shoot.

"We are delighted to have appointed VCCP and Saatchi & Saatchi," said Matthew Barwell, chief marketing officer at Britvic.

"Our agencies and creative partners continue to play a vital role in the development, evolution and creative stewardship of our stable of brands, and we’re looking forward to working together to create exceptional campaigns as we move into the next phase of our business. We’d like to thank our incumbent agencies for playing an important part in our journey up to now."

The pitch process was led by Britvic with support from agency intelligence provider Creativebrief.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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