APC Microbiome Institute appoints Spinning Clock to Mind Your Microbes brief

APC Microbiome Institute (APC) at the University College Cork, has appointed creative agency Spinning Clock to create an app to educate children of all ages on the human microbiome.

Mind Your Microbes educates people about the role and importance of the human microbiome, for a national and international audience. The Human Microbiome is the collective term used to describe the trillions of different microbes (bacteria, viruses, bacteriophages) that reside in and upon all human beings. They are essential for our overall health and well-being, and affect our immune system, digestion, mood, weight, brain activity and many other functions e.g. defense and immune response.

The app was developed with funding from Science Foundation Ireland through a Discover Grant to Marc McCarthy.

Dr Catherine Buckley, communications and outreach manager at APC, said: “We are really excited to have launched the Mind Your Microbes app which showcases the latest microbiome research in a really engaging format that educates children and indeed the general public. Marc McCarthy and I thoroughly enjoyed working with Spinning Clock and really appreciated their ingenuity and patience in making cutting edge-research accessible to a wider audience.”

Nicola Mills, senior project manager at Spinning Clock, commented on the project: “Spinning Clock have great experience of working alongside major Life Science organisations to create innovative marketing, training and educational solutions – and so we are very pleased to have worked with APC on this project. We’ve had a great time working with the team at APC, and we are really excited to see the positive educational impact this solution will bring.”

The app is fully interactive and enables the user to select a character’s age, diet and activity types and follow engaging animations through the digestive process, to learn about the effects on the human microbiome.

Some of Spinning Clock's other clients include BBC Music and Disney.

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