WPP agrees terms to buy independent German creative agency Thjnk

WPP agrees terms to buy independent German creative agency thjnk AG

Advertising giant WPP has extended its acquisition spree with the purchase of Hamburg-based independent creative agency Thjnk.

First founded in 2012, the group now extends across Germany, Switzerland and the US with offices in Berlin, Dusseldorf, Munich, Zurich and New York with a combined staff roll of 400.

Specialists in advertising, design and corporate publishing the business will continue to operate as an independent brand underneath the wider WPP umbrella with founding partners Karen Heumann, Armin Jochum, Michael Trautmann and Ulrich Pallas remaining in place.

The German move reinforces WPP’s stated aim of targeting growth in Western Continental Europe in light of the UK’s decision to exit the European Union. Europe’s largest economy now generates $1.3bn in revenues for WPP, where it employs 8,000 people, making it its fourth largest market behind the US, UK and China.

WPP is reportedly in the process of merging Possible Worldwide and Wunderman, two of its biggest agencies.

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