TripAdvisor buddies up with Deliveroo
Restaurant delivery service Deliveroo is set for significant expansion after teaming up with TripAdvisor to offer listings for its services in 12 cities.
TripAdvisor buddies up with Deliveroo
The partnership will enable TripAdvisor customers to order home deliveries without leaving the page, by simply clicking an ‘order online’ tab to source food from around 20,000 partner restaurants.
Bertrand Jelensperger, senior vice president, TripAdvisor Restaurants, remarked: “Whether reading reviews, reserving a table through TheFork or placing a food order through Deliveroo, our goal is for TripAdvisor to serve as a one-stop-shop for diners around the world.”
The deal cuts both ways with Deliveroo broadening its customer base while TripAdvisor cashes in on its content, something it has struggled to monetise until now.
The new feature will be available across the United Kingdom, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, United Arab Emirates, Singapore, Hong Kong and Australia.
Breakneck growth has seen Deliveroo establish one of the UK's largest tech hubs in London.