Air New Zealand enlists Katie Holmes and Cuba Gooding Jr. for latest safety video

Air New Zealand has launched an Alice in Wonderland inspired adventure for its latest safety video featuring US actors Katie Holmes and Cuba Gooding Jr.

The in-flight safety video, which has become an anticipated feature of Air New Zealand’s online marketing activity, features the actors, alongside Air New Zealand crew as well as a host of the country’s iconic tourist destinations.

The film, A Fantastical Journey, features a cover version of the song ‘My Little Corner of the World’, recorded by New Zealand singer and songwriter Gin Wigmore. It was created by creative agency True and production company Assembly.

Jodi Williams, general manager of global brand and content marketing at Air New Zealand, said the airline had taken a different approach to its latest video which draws heavily on special effects.

“With the help of Hollywood stars Katie Holmes and Cuba Gooding Jr. our latest safety video takes viewers on a journey taking in New Zealand’s stunning beauty, incredible culture, friendly people and amazing flora and fauna, while also sharing the airline’s key safety messages.”

The video is the latest in a series by New Zealand’s national airline which have achieved global viral success and spawned a number of imitations.

Collectively, Air New Zealand’s safety videos have generated more than 108 million views online, as well as well as generating media exposure through reports on the BBC, Daily Mail and CNN.

Previous safety films have included the cast from The Lord of The Rings and The Hobbit as well as New Zealand’s rugby team The All Blacks, Bear Grylls, Betty White, Richard Simmons, Rhys Darby, Sports Illustrated swimwear models and Air New Zealand staff wearing only body paint.

Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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