How APAC marketers and Cannes Lions have formed a relationship of pure symbiosis

2017 will go down as the year that APAC – and particularly China – landed in Cannes. These brands were there to share knowledge and inspire fellow creatives with learnings from the East, but did their presence there represent a bigger power shift making its way through the industry?

In its first Postcards from Cannes series, The Drum chats to marketers from the likes of Isobar APAC and H+K’s Shanghai Edition to explore why the region is investing more and more in a festival now bruised from the criticisms of western delegates.

Catch up with more from The Drum's coverage of Cannes Lions 2017 here.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

All by Katie