Malibu launches site to toast National Piña Colada Day weekend

The National Piña Colada Day activation takes place this weekend (7-10 July).

Malibu, the rum drink brand owned by Pernod Ricard UK, has launched a website to celebrate and promote the National Piña Colada Day activation taking place this weekend (7-10 July) at more than 600 bars in England and Wales.

The website, created by Manchester based development agency CTI Digital, has been designed with the mobile user in mind, following the experience of last year when 83% of users were via mobile devices.

Katie Bryden, assistant brand manager at Malibu, said: “We are really excited for the National Piña Colada Day this weekend. We have a range of exciting activities across the country and with our partner bars. The website is the focal point for the entire campaign and we are really pleased with the speed, professionalism and approach CTI Digital has taken.”

Nick Rhind, chief executive of CTI Digital, added: “Working on Malibu’s National Piña Colada Day website has been a great project for CTI, our second with Pernod Ricard UK. We will be taking part in the National Piña Colada Day celebrations in our office so the team can enjoy a well deserved drink.”

CTI Digital, part of the Paperhat Group, is a full service digital agency with offices in Manchester and London. Clients include Aman Resorts, Merlin Entertainments, Peugeot and London Gatwick Airport.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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