Facebook’s Nicola Mendelsohn on guest-editing The Drum

Nicola Mendelsohn, vice-president of EMEA at Facebook, recently shared her thoughts on guest-editing a special issue of The Drum.

Speaking to The Drum’s magazine editor Katie McQuater at Cannes Lions, Mendelsohn said having the opportunity to edit The Drum's Cannes issue was “fantastic” for herself and colleagues Sheryl Sandberg and Mark D’Arcy, who teamed up to co-edit the publication.

“To be involved in the features meetings in the weeks that led up to the issue was a really exciting thing for us to do,” she added.

"We wanted the issue to be about creativity, but what we’re seeing is different parts of the industry coming together and collaborating in new ways – whether it’s tech, creative, production – new ways to tell the same stories that we’ve done, but in exciting new formats like in mobile."

Speaking of her opportunity to interview her first bosses in advertising for the special issue – Nigel Bogle, John Bartle and John Hegarty of BBH – Mendelsohn said:

“One of the things that I loved was that Sir John Hegarty was saying that a lot of the principles remain, but it’s the practices that have changed. And I think we’re seeing this more and more – the need to move quicker to reflect the mobile world.”

The Cannes issue of The Drum also features interviews with Airbnb's Jonathan Mildenhall, R/GA chief creative officers Chloe Gottlieb and Taras Wayner, and profiles individuals across the creative spectrum.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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