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US Creative Work of the Week: Wisconsin flag gets a 'Pride'-ful redesign

Wisconsin flag redesign

Pride was on full display in Wisconsin, as the ACLU of Wisconsin celebrated Pride Month by giving the Badger State’s flag an alternative version at pride festivities across the state.

The front is an official Wisconsin flag – with a sailor and a miner flanking a shield – looking the same as always. But on the back, the sailor and miner are actually holding hands.

With that bold statement in place, the ACLU sent a strong message that the organization is committed to defending the rights of all Wisconsites.

The flag redesign and promotion was selected as the US Creative Work of the Week by readers.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Wisconsin ACLU: Wisconsin Flag by VML

Added 27 June 2017
Agency: VML
Overall Rating
5/5 Vote

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Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle