Online video library AnyClip has inked a partnership with PubMatic in a pact that will see the latter given “preferred partner” status across Europe, the Middle East and Africa (EMEA), to help bolster their respective expansion plans in the region.
The agreement will see PubMatic take on responsibility for programmatic monetisation of AnyClip’s in-stream and out-stream video inventory on publisher sites such as International Business Times, among others.
This includes preferred access rights to AnyClip’s private marketplace (PMP) transactions – an increasingly important means of monetisation, especially as buyers seek greater assurance over concerns around the use of adtech and brand safety.
Launched in 2013, AnyClip is beginning to employ artificial intelligence (AI), and machine learning as well as image recognition technology to analyse and categorise video clip content from premium content owners, film studios, and sports teams. It also analyses the content of a webpage to determine the specialism of the publisher – be it news, sports, entertainment, etc – so it can deliver a contextually appropriate video clip and accompanying ad.
Asaf Dan, chief operating officer of AnyClip, described the partnership with a “premium and proven” partner as crucial to its EMEA expansion plans, which started in earnest last year.
“PubMatic has continuously demonstrated its advanced functionality, interface, and customer service for publisher revenue automation, maximising yields for desktop and mobile video,” he added.
Bill Swanson, PubMatic, vice president, EMEA, said AnyClip’s growth plans in EMEA align closely with its own, and that advertisers are increasingly on the hunt for high-quality, brand-safe video environments.
He added: “A key factor for both publishers and buyers when choosing which tech supplier to partner with for selling and buying premium video inventory is the ability of that partner to provide transparency and control in all aspects of the transaction, particularly around delivery and performance.”