Ad of the Day: Game of Thrones’ Hodor holds the door of a manic KFC counter

KFC has enlisted Game of Thrones actor Kristian Nairn to recreate his character Hodor’s iconic ‘Hold the door’ scene, setting the emotional sequence of panic and bravery against the setting of a fast food counter.

Nairn plays a KFC worker who is inundated by a sudden rush of customers asking for ‘chicken with fries’.

As panic sets in and he begins to lose the plot, he continuously repeats the order, which eventually becomes ‘chicken with rice’ in the same way that [SPOILER] ‘hold the door’ became ‘Hodor’ in the fantasy series.

When silence descends, a lone man comes forward to claim his meal of grain and poultry.

The ad was created by BBH to promote KFC’s new Ricebox offering. Hardcore Game of Thrones fans have expressed the emotions the ad has evoked, with Andrew Billinghurst on YouTube claiming the recreation was ‘Too soon’ since Hodor’s demise was aired.

Overall Rating
4/5 Vote

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

All by Katie