Creative Work of the Week: MERó rethinks Code Computerlove’s visual identity

MERó's latest for Code Computerlove bags Creative Work of the Week

MERó’s redesign of Code Computerlove’s digital and offline identity has beaten off the rest of the pack to take the crown of Creative Work of the Week.

MERó brought digital agency Code Computerlove’s ‘never stops’ tagline to life in a new identity that can be applied across all digital and offline applications. MERó focused on Code’s positioning ‘brilliant never stops’ when shaping the new visual identity, drawing on the idea of an ongoing journey made up of many moving parts.

The brand’s different disciplines were visualised in three striking shapes and these shapes were used to create eye catching patterns.

The idea was to capture a sense of movement and motion with a strong rhythm and clear focus. The patterns apply across every brand execution – from bespoke exhibition stands to the use of motion on the new website.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

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