10 Questions with...TBWA New York CEO Rob Schwartz
It's been two-and-half years since Rob schwartz took over the reigns of TBWA New York and so The Drum decided it was time to catch up with him with its 10 questions with series to find out a little bit more about the man himself.
Rob Schwartz chief executive of TBWA New York
What was your first ever job?
My first job ever was as a "towel boy" at a health club on 57th Street when I was 15 years old.
Why did you get into marketing?
My Plan A crapped out: I failed in several attempts to write the next "great American novel." Then with my Plan B, law school, I literally walked out on question 62 of my LSAT, so that didn't work out so great either. Plan C? Advertising!
Which industry event do you look forward to each year and why?
I dread Cannes before I go. I go to Cannes for five days. I leave utterly inspired -- so, Cannes.
What is your favorite piece of creative work ever from the industry?
The Apple "Think Different" manifesto film.
What marketing technology or innovation excites you?
I'm fascinated by podcasts and podcasting. I really appreciate the combination of intimacy and scale.
Who is the person or account you enjoy following the most on social media?
There is a brilliant, insightful and funny Twitter account called, "ShowerThoughts." The handle is @TheWeirdWorld. Follow it. You won't be disappointed.
If you could ban one buzzword or piece of jargon what would it be?
"Fill the adholes."
If you could take one person in the world for a drink to talk about their thoughts and their career who would you choose and why?
Bill Murray. He's managed to be funny and relevant for over four decades. I'd love to know his secret.
Android or iOS?
iOS all the way.
What's the best piece of advice you have ever been given?
The best piece of advice came from my Grandfather Mike. He told me, "Early to bed. Early to rise. Work like hell. And merchandise."
10 Questions with... will run each Monday on The Drum website.