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Gen Z increasingly turning away from text-based online content and traditional TV

eMarketer report

Younger Internet users (ages 13 to 17) are moving away from text-based online content and TV, while spending more time on video and social.

According to a recent report in eMarketer, although millennials (ages 18 -34) spend more time with video and social, unlike their younger counterparts, they report that they are not cutting back on their time with other media.

Although Gen Z and millennial groups agree they are spending more time streaming full-length TV shows and movies, they are also watching more short online video. Gen Z is watching 35% less TV, with 22% saying they pend less time with blogs compared to a year ago. Further, 11% said they are spending less time with publisher sites or apps.

Emarketer reports this trend from a survey by market research agency Leflein Associates who polled 1,173 US internet users ages 13 to 34.

While the older age users (ages 18 to 34) were more likely to say they were watching more TV, among the younger group, 40% said they were watching the same amount of TV as last year, while 35% said they were watching at least a bit less.

According to Nielsen data for Q4 2016, US teens age 12 to 17 spend 13 hours, 54 minutes per week watching TV.

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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