Ad of the Day: Microsoft composes an ‘Ode to the Commute’ in Surface Pro push
Microsoft has teamed up with spoken word artist Suli Breaks and composer David William Hearn to release ‘Ode to the Commute’, a poem set to music that celebrates the hidden beauty in the average Londoner’s trip to work.
Ode to the Commute
Hearn, who also launched Windows’ music notation application StaffPad, produced the creative over the course of one day using the Surface Pro.
The final composition is a musical amalgamation of the city’s morning sounds – horn beeps, church bells, bicycle bells and the like – set to Breaks’ musings on the creative inspiration commuters can garner each day. The campaign created was in partnership with 3 Monkeys Zeno and ADTV Films.
Breaks said: “Inspiration can strike at any time, it’s important people don’t limit how and where they express their creativity.
“However you make your journey, the commute can be a great opportunity to reignite that creative flame and people should use this time wisely. The Ode to the Commute lyrics are aimed at capturing this for people in an interpretable way.”
