Outstream video specialist Teads has launched a chatbot with a difference after devising a custom AI capable of operating within autoplay video ads, with Tommy Hilfiger the first brand to take advantage of the service.
The fashion brand has unleashed its TMY.GRL chatbot to extend its reach beyond Facebook Messenger, inviting viewers to engage directly over the on-screen action with a time-sensitive greeting overlaid upon the video.
Those who accept the offer can browse the brand's latest garments by answering a series of questions designed to elicit each customer's particular tastes, sizes and requirements. Products chosen in this way are automatically transferred to Tommy.com for purchase.
Bertrand Quesada, chief executive of Teads, commented: “We’re thrilled to be working with Tommy Hilfiger and pioneer the next example of conversational commerce. Outstream video ads provide a superior user experience over other video advertising formats, and adding this extra level of personalisation makes them even more powerful.
"This is an example of what can be created when a visionary brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of chatbot integrations with their video ads.”
Chatbots have come of age in recent months with marketers now being offered crash courses in how to build their own DIY chatbots.