Santander and TfL celebrate Pride with rainbow design bikes

Santander and TfL's #LoveIsLove campaign

Santander and Transport for London (TfL) are celebrating Pride by transforming parts of the transport network with a new rainbow design to show support for the LGBT+ community.

Over 50 bikes have been decorated with a bold rainbow livery on their rear mudguards while a #LoveisLove design can also be seen above the Oxford Street entrance of Tottenham Court Road station in the city centre.

“London is a city that has long championed diversity and inclusion. We are really excited to be a part of the celebrations and hope that local residents and visitors to the city enjoy exploring London on one of our rainbow Santander Cycles,” said Sigga Sigurdardottir, chief innovation and customer officer at Santander.

"This is just one piece of activity we have planned to celebrate Pride. We have a host of other celebrations going on throughout the rest of UK, from taking part in Pride marches and decorating a number of branches to creating rainbow themed menus in our staff restaurants."

Santander took over from Barclays as sponsor for the TfL bikes back in 2015, when a seven year sponsorship deal was penned.

Robyn Darbyshire

Robyn Darbyshire is a content editor at The Drum, writing and editing across print and digital editions as well as helping to manage production processes. She looks after Creative Works, Trending and Shelf Life in the magazine.

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