US Creative Work of the Week: Dunwoody College helps graduates 'Deal with Success'

Deal with Success

Humor won out this week as the Dunwoody College of Technology video campaign was voted by readers as US Creative Work of the Week.

In the web series of videos, created by Minneapolis agency Riley Hayes, we see a satirical support group of recent grads tackling tough topics related to their newfound success. Those include coping with a perma-smile, an inability to open doors (because they've been opened for you), being afflicted with wealthy affectations and other silly ramifications of becoming "suddenly successful" thanks to a degree from the Upper Midwest's tech school, which supposedly delivers a 99% job placement rate.

The humor is upfront and somewhat silly, making the campaign highly accessible, with its "deal with success" tagline.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

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Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle