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Spotify builds collaborative playlist tool for Facebook Messenger to get people talking music

Spotify on Facebook Messenger

Music streaming company Spotify has introduced a social element into the creation of music playlists by integrating a new feature with Facebook Messenger.

The comms channel that boasts over 1bn users is historically open to third party developers with Facebook encouraging the creation of bots, games and features that can be housed natively in the service.

Spotify is the latest company to embed into that platform looking to inject a degree of fun into playlist creation which enables users to personalise their experience and theoretically expand their time in app.

Called Group Messenger, the feature has been pitched as “ideal for parties, road trips, or simply collecting new favourites”.

Even non-members of Spotify can add songs to the playlist, a development which could stand to attract more users to the service.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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