BBC Three’s unapologetic campaign with Mother Design supports a season of original programming about self-expression called Sorry Not Sorry For Being Me. The season is part of the channel’s aim to engage and target young, diverse audiences with a message about self-identity and uniqueness.
The campaign launched online yesterday and will cover targeted outdoor media, broadcast through the BBC’s own channels as well as social.
“The Sorry Not Sorry For Being Me campaign was designed to enable the contributors and audience at the show’s heart to share their unique stories with the world,” said Dan Broadwood, strategy director at Mother Design.
“It’s a loud, proud and personal expression of identity in today’s culture. Working in collaboration with BBC Creative, we’ve developed an unapologetic identity, one that centred on giving individuals a platform for self-expression.”
The audience can create their own Sorry Not Sorry poster on the website, with the identity designed as a platform for self-expression. The audience are invited to proudly share their 'eclectic identities', sparking conversation and encouraging others to follow suit.