Google is shaking up its UK agency sales model meaning director Matt Bush will no longer co-direct the department with Pete Cory who is also shifting into a new role.
Bush will solely manage ad agency sales, in one of the company’s leading markets, while Cory is to face clients in the consumer goods sector.
It comes after the pair took on the joint role back in February 2016, replacing Mark Howe who had been in the position for a decade through a period of explosive growth for the company.
A Google spokesperson has confirmed the appointment with The Drum.
The shift up comes while the brand is under severe pressure to better handle the brand safety issues its platforms are facing when juxtaposing ads with extremist, unpalatable or pornographic content.
This will be one point of trepidation, Bush tries to settle among his clients, all of whom want to enter their work into one of the world's most profilic ad networks rivalling Facebook and few others.