Jaguar Land Rover has unveiled plans to recruit 5,000 staff as it ramps up development of electric and self-driving technology following a record year of sales.
Despite uncertainty surrounding the Brexit vote, the car manufacturer seeks to bolster its technical workforce in the UK with 1,000 software and engineering roles as well as 4,000 jobs across other sectors, including manufacturing.
The car manufacturer aims to reach candidates from a wider pool, luring tech-savvy workers via a code-breaking challenge on virtual band Gorillaz’ app.
"As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit," said Alex Heslop, Jaguar Land Rover's head of electrical engineering.
"Here we've found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance."
This digital drive comes months after the automotive giant found itself caught up in Google's ad misplacement furore, where its digital ads were found to be inadvertently funding extremist sites.
Jaguar Land Rover reportedly reviewed its global media agencies across its media strategy, planning and buying but denied that this was a knee-jerk reaction to The Times’ revelations.