Paris-based advertising agency One Shot la chose group has launched a digital video campaign on YouTube and social media for Getty Images.
‘Ceci n’est pas’ (This is Not) seeks to surprise viewers by presenting what on first blush appears to be adverts for a travel agency or sports brand but which on closer inspection are revealed to be composed solely from audio and video content from Getty Images.
In a statement La Chose Group said: “The challenge? To disrupt the perception that Getty Images’ target audience has of them, highlight their creative potential and their role as a true partner for a wide spectrum of clients. Often perceived as a mere image bank, this world leader in visual communication (photos, videos and assorted multimedia products) has never ceased to innovate and explore future trends over the past 20 years.
“The audience will be surprised to discover the range of solutions offered by Getty Images, who cater to the advertising needs of both small and large companies, as well as agencies, particularly in the field of video production!”
Accompanied by the strapline Getty Images,’vos idées bougent’ (ideas in motion) the push aims to draw attention to the innovation of the stock photo agency as well as its wider role in the visual communications industry.
Getty has been engaged in a battle of wills with Google over claims that the latter prioritises its own image-search service over that of its rivals.