Creative Work of the week: Publicis Italy captures hearts with Local Heroes of Fucecchio

City Council of Fucecchio: Local Heroes of Fucecchio by Publicis Italy

'Local Heroes of Fucecchio' has captured the hears of the European Creative Works with Publicis Italy and the City Coundil of Fucecchio taking the Creative Works of Week crown.

The heartwarming ad sees a number of locals nominate people who inspire them to rename a number of streets in the area before presenting the 'heroes' with their new street.

Starting back in April, the campaign all started with a simple call-to-action asking those who wanted to get involved to pick a street from Google Maps and submit a video as to why the person was deserving.

To vote for next week’s Creative Work of the Week winner check out the latest Creative Works round-up. To submit work for consideration please use our online form.

Jenny Cleeton

Jenny Cleeton is The Drum's video and social media content creator working across the The Drum's digital platforms based in London. She produces, films, presents and edits the title's social video output while also reporting on the creative marketing sector.

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