Cannes Connect wristband enables wearers to ‘bump’ their details

Cannes Lions Festival goers tired of handing out battered business cards to get their name across have a new hi-tech tool at their disposal to gain recognition in a more efficient manner – the Cannes Connect Band.

Available free to all delegates, the wearable networking gizmo is synced to each unique delegate ID, encouraging wearers to simply ‘bump wrists’ with new contacts to exchange business information.

Devised by Accenture Interactive, official connections partner of Cannes Lions, in conjunction with RPD International, the Bluetooth enabled gadget works in tandem with a smartphone app available in iOS and Android flavours - both of which have been conceived by Nice.

Outlining the bracelets genesis Accenture said: “The Connect Band simplifies the exchange of contact information, making connecting with others easy and fun and enhancing the networking experience. ‘Bumped’ connections are synced with The Cannes Connect App on each user’s phone, so they can easily access and transfer contact details and faces.”

The bands will be distributed throughout the week by official festival teams at distribution points around the Palais, Media Centre and new Connections Beach.

Cannes' first foray into wearables highlights the mixed reception thus far, with Microsoft pulling the plug on its own wearable band fitness tracker.

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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