Vinnie Jones says "Fuck the Rules" as he dances to 80s synth music in Amsterdam Berlin's latest ad for sleep design brand Muun.
The film is the first installment of a three-part None Fits All series that aims to "redefine interpretations of comfort', as the brand introduces its individually adjustable 'sleep system".
The aim of the campaign is to show the former silver screen thug's softer side as we glean a behind-the-scenes look at Jones alone in a flat. Cinematically shot, the Lock, Stock and Two Smoking Barrels actor champions individuality in the 90 second ad.
The campaign will run media wide from July to September and debuts on TV in July.